Eastern fashion photography—de-Westernized?
Is this non-Western fashion photography? Actually, many Eastern fashion photographers are influenced by Western fashion. Chen Man's "Twelve Colours of China" series is highly renowned. The series celebrates China's twelve traditional colours and cultural history. However, Chinese viewers have complained that her models and make-up appeal to Western stereotypes and discriminate against Chinese people. Chen Man's photos were taken for a foreign corporation to meet brand needs and international beauty standards, regardless of aesthetics. Thus, she photographed in a foreign style. We must admit that East and West civilizations differ greatly. If such a gap exists objectively, China's local art and design forces must speak out openly and create a Chinese style that the Chinese people can identify with and be proud of. Again, ingenuity can be used to represent the elegance of Chinese style. Most importantly, it must actively promote Chinese culture in the global fashion and cultural system. There are many talented local painters and designers. In his poem "The Ballad of East and West," Radiyad Kipling predicted that "East is East and West is West; these two will never meet." However, Kipling could never have envisaged that, due to advances in transportation and communication technologies, people from the West and the East, who originate from very different cultures, would suddenly meet so often in international settings. However, Kipling was right because people with different cultural patterns (including beliefs, values, attitudes, norms, customs, and material aspects), particularly those from the East and West, experience communication breakdowns, misunderstandings, and even conflicts and confrontations because they don't understand cross-cultural communication. Because people with diverse cultural patterns—including views, values, attitudes, conventions, practises, and material aspects—communicate differently. (2009) 2003 (Chingxue) Photographers like Chen Man, who are forced to follow Western aesthetics, recognise the divide between East and West. Naturally, globalisation has sped up, and the world, where Western fashion is the mainstream, has no choice but to acknowledge that fashion from the East has permeated all corners of the world, and artists from the East are working hard to give Eastern fashion photography its rightful place in Western culture. However, nationalism is rising worldwide, weakening Western hegemony. This improves cultural mixing. Fashion photography grew due to environmental change. To make culture a more long-term and permanent development in history, people should learn from others' abilities to compensate for their own weaknesses. Culture is developed by choosing the best and dismissing the worst. Is this non-Western fashion photography? Yes or no is possible. Our worldview or ideology is shaped by our beliefs and values, yet culture is complex and interwoven. These include beliefs, values, conventions, and materials. Cultural patterns help us discuss these tendencies collectively. Cultural patterns affect how people view and live in the world. (2009) 2003 (Chingxue) The globalisation of culture makes DE-Westernization harder because no culture can survive without borrowing from other civilizations. Eastern culture will take time to settle and amass, thus the current hurry to abandon Western design in fashion photography is unwise. Eastern culture wants to be as popular as Western culture, but it will take time. Fashion photographers are aware of this, therefore even their earlier works show the effects of Eastern and Western cultural traditions. This helps Western culture dominate.